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Read December 31, 2005, 09:00:08 PM #0
Matt McFarland

SHmUPS selling in Japan?

I have an idea that the Japanese market would be teeming with people willing to purchase a good shmup.  What is everyone's thoughts on this?  Later on, when my game is complete, I'll probably hire someone to translate it to japanese if this is true.  With this in mind I have a few questions..

1) What Japanese Portals are popular?

2) What's the going rate for games in Japanese Currency?
« Last Edit: December 31, 2005, 09:02:23 PM by Matt McFarland »

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Read January 01, 2006, 07:42:10 AM #1
Taiphoz

Re: SHmUPS selling in Japan?

I actually tried this, also one of my really old games was picked up by a jap magazine and they seemed to like it a lot.

I think your on the money with this one but the trouble I had was getting some one I could trust to translate my info page for me. its very easy for someone to just lie about what they are saying on your page and iv seen some real horror's on websites where the translator was taking the piss out of the product and the owner had no idea.

The way I came up with to combat this was to find two people to do it, give them the same body of text and make sure you get the same result from both, making sure ofc that they dont know each other.


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Read January 01, 2006, 12:45:27 PM #2
mikiex

Re: SHmUPS selling in Japan?

Might be a good idea to contact a few Japanese shmup authors and get them to contribute to the forum.
Especially some of the interesting people like  ABA games http://www.asahi-net.or.jp/~cs8k-cyu/index_e.html

I emailed him, hopefully he will drop by and contribute to the forum
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Read January 01, 2006, 10:57:55 PM #3
Dakurv

Re: SHmUPS selling in Japan?

The asian market is definatly something any game developer should consider. Chinese is the most spoken language on earth ! Japan is the second strongest economy ( for now ) Smiley  china is booming.

The only problem is you have to give support in foreign languages too... Huh? maybe...

This could be a problem.
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Read January 02, 2006, 07:13:33 AM #4
mikiex

Re: SHmUPS selling in Japan?

I think there are enough people in asian countries that speak english that you can sell to and support in english, its just a case of getting your product known by them. Maybe getting your game on a portal or newspage would generate some sales.

Obviously you would also be aiming you game at what that market finds popular.

Korea is a massive market, which would be interesting to tackle
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Read January 02, 2006, 10:00:39 AM #5
Nexic

Re: SHmUPS selling in Japan?

The thing you have to remember with some eastern countires is that although the potential is huge when looking at the population, that doesn't mean they will be as likely to buy your product. Infact to a lot of people in China and Korea $20 is insanely expensive. The only real way to tap these markets would be to use a retail publisher, selling the game for only a few dollars a copy or to have a special site which sells your games at a lower price. Just hope the western people don't find that site!
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Read January 02, 2006, 03:23:36 PM #6
mikiex

Re: SHmUPS selling in Japan?

The thing you have to remember with some eastern countires is that although the potential is huge when looking at the population, that doesn't mean they will be as likely to buy your product. Infact to a lot of people in China and Korea $20 is insanely expensive. The only real way to tap these markets would be to use a retail publisher, selling the game for only a few dollars a copy or to have a special site which sells your games at a lower price. Just hope the western people don't find that site!
maybe it is better to sell for a lower price globally and sell more copies of it?
4 units as $10 is the same as 8 units at $5 and its possible at $5 you might get 200% more customers.
Would be interesting to see a study on this theory.

I think another issue for Korea, is that a high percentage of computer users are in Net Cafes.
They have a great broadband infostructure, have TV channels showing games - like starcraft 24-7.
and like grinding MMO's. Also like mutiplayer. These are also things one must think of when aiming at
these markets

Also they are big on "professional gaming"
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Read January 03, 2006, 08:40:15 AM #7
Nexic

Re: SHmUPS selling in Japan?

I've never tried a low price point like that before, but from what information I've gathered from those who have, is that selling a game at $5, in most cases will not make you 4x as many sales as at $20. This is because the average casual gamer is quite prepared to spend $20 on a game they really like but that doesn't mean they will be prepared to spend $5 on a game they don't like quite so much. I would guess there is a level enjoyment that someone must reach before they decide to buy a game, and unless they are strapped for cash then they will be happy to spend the money (whether it's a high amount or a low amount) once they reach it.

Also low prices will mean that the customer may perceive the quality of your game as being lower.
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Read January 03, 2006, 05:18:19 PM #8
mikiex

Re: SHmUPS selling in Japan?

I totally agree with that Nexic, Although some what off topic it is interesting also how easy you make it for someone to pay for something. I mean some people will think nothing of hitting a paypal link, rather than having to supply their credit card details, no matter what secure system you have for payment. Reduce the hassle makes it easy for someone to make an impulse purchase.

Also systems that convert money into something such as xbox live points are interesting

maybe i should of started another thread Smiley
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Read January 03, 2006, 05:21:16 PM #9
Matt McFarland

Re: SHmUPS selling in Japan?

Yeah.. OT posts in threads are OK as long as they dont hijack the thread, so if you'd like, you can start another thread and even link to it from your post here  Smiley


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Read January 08, 2006, 09:03:16 AM #10
mikiex

Re: SHmUPS selling in Japan?


Kenta Cho replied to my email with some interesting information about the Japanese market.
I'm sure he won't mind me posting it here........

-----------------------------------------------------------------------------------------------------------

Is this thread talking about selling a PC shmup on-line in Japan?
If so, I think it is very difficult because it's not the custom
to buy games on-line in Japan. Since there is no pay-pal,
we can't pay for small independent PC games.

There are few means to sell PC software in Japan, but I don't know
people outside Japan can use these means.

Vector(http://www.vector.co.jp/) is the largest on-line software site,
and it supports a transfer payment.

The most realistic way is selling it as a Doujin soft.
http://en.wikipedia.org/wiki/Doujin
http://en.wikipedia.org/wiki/Doujin_soft
But I think it is too difficult for people who can't speak Japanese.
----
/**
 * Kenta Cho(cs8k-cyu@asahi-net.or.jp)
 * ABA Games(http://www.asahi-net.or.jp/~cs8k-cyu/)
 */
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Read January 08, 2006, 10:05:56 PM #11
Matt McFarland

Re: SHmUPS selling in Japan?

A little OT but..

Not sure if this is a japanese site or not, but we've been getting hits from here: http://www.989888.com/
I have no idea what the site is about, because its in a totally different language!!


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Read January 08, 2006, 10:25:27 PM #12
RedKnight

Re: SHmUPS selling in Japan?

is in Chinese


Be Attitude for Gains
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Read January 08, 2006, 11:07:34 PM #13
Matt McFarland

Re: SHmUPS selling in Japan?

ahh ok.. I cant tell the difference.  Huh?


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Read January 28, 2006, 06:47:01 PM #14
gamesmad

Re: SHmUPS selling in Japan?

A little OT but..

Not sure if this is a japanese site or not, but we've been getting hits from here: http://www.989888.com/
I have no idea what the site is about, because its in a totally different language!!

Site wont even load, but its great that shmup dev is getting hits from a site that isnt even english Smiley

Will
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Read January 28, 2006, 11:53:00 PM #15
RedKnight

Re: SHmUPS selling in Japan?


Site wont even load, but its great that shmup dev is getting hits from a site that isnt even english Smiley


I doubt that.
since I'm full blooded chinese and I don't trust most chinese on the Internet or even other ethnic groups.

 Grin


Be Attitude for Gains
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Read January 29, 2006, 10:38:57 AM #16
gamesmad

Re: SHmUPS selling in Japan?

Ahh, your chinese, could you by any chance help me with some translation??

Will
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Read May 10, 2006, 05:08:49 AM #17
pixelizr

Re: SHmUPS selling in Japan?

On my PC, that site is in Japanese, not Chinese. I could tell by the presence of kana characters. The site itself is nothing to get excited about; it appears to be a parked site for a hosting company (surprisingly) based in the USA. It's equipped with a search feature. It possibly displays a different language page for different computer locale settings.

Regarding translation jobs, for action-oriented games, the Japanese seem to be satisfied with English menus with Japanese explanation popups for each menu item. If there is any manner of story, however, make sure to provide full text for the in-depth portions.

Mr. Cho does have a solid point regarding doujin soft. There are large institutions in Japan that cater only to the doujin market, for both buyers and developers.

Of course, it goes without saying that shmups of any kind will sell well in Japan. We're talking about a country with multilevel video arcades that still contain Ikaruga and Border Down arcade cabinets. If you check out the popular doujin coverage sites like Insert Credit, probably half of their doujin coverage deal with shmups.
« Last Edit: May 10, 2006, 05:16:30 AM by pixelizr »
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Read May 10, 2006, 05:42:23 AM #18
9VoltKilowatt

Re: SHmUPS selling in Japan?

On my PC, that site is in Japanese, not Chinese. I could tell by the presence of kana characters. The site itself is nothing to get excited about; it appears to be a parked site for a hosting company (surprisingly) based in the USA. It's equipped with a search feature. It possibly displays a different language page for different computer locale settings.

Thats exactly what it is as its in english for me.

On a side note, its very cool to get a response from Kenta Cho Smiley
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